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3 Days Of Proven Strategies To Launch, Scale, Dominate

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What you get with your ticket:

  • All speaker sessions over three days

  • Access to all panel sessions

  • Pre-summit preview presented by Johann & Walt

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Why Attend?

  • Prerecorded Summit Preview: Discover how a simple playbook became a movement.

  • Real Agency Owners, Real Results: No “gurus”—just proven leaders sharing what’s working right now.

  • Tailored for Every Stage: Whether you’re launching, scaling, or ready to dominate, there’s a full day for you.

  • Action Over Theory: Walk away with a clear roadmap and momentum for your next phase of growth.

Summit Agenda

Day 1 Speaker Lineup

  • 10 AM EDT: Walt & Johann

  • 11 AM EDT: Matt Deseno

  • 12 PM EDT: Robb Bailey

  • 1 PM EDT: Dakota Routh

  • 2 PM EDT: Andy Audate

  • 3 PM EDT: Sam Carlson

  • 4 PM EDT: Panel: Jenna Larson, Sarah Cordiner, Kristine L'Estrange, Starr Codd

Day 2 Speaker Lineup

  • 10 AM EDT: Bryce Decora

  • 11 AM EDT: Ruheene Masand Jaura

  • 12 PM EDT: Anik Singal

  • 1 PM EDT: Johann Nogueira

  • 2 PM EDT: Ryan OConnor

  • 3 PM EDT: Jonathan Mast

  • 4 PM EDT: Panel: Jay-Cee Tan, Sherist Rodriguez, Bridget Bartlett

Day 3 Speaker Lineup

  • 10 AM EDT: Timur Sabir

  • 11 AM EDT: Paige Battcher

  • 12 PM EDT: Joel Keddie & Lawrence Wong

  • 1 PM EDT: Alok Gandhi & Pat Friedl

  • 2 PM EDT: Domingo Silvas

  • 3 PM EDT: Jason Rule

  • 4 PM EDT: Johann & Walt

Accelerate - Bonus Speaker Day

  • 10 AM EDT:

  • 11 AM EDT:

  • 12 PM EDT:

  • 1 PM EDT:

  • 2 PM EDT:

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Featured Speakers

Day 1 - Launch

Summit Begins - Welcome Agenda

The GHL agency founder mindset: think like an empire builder

Solution as a Service

Write Ads Like a Seasoned Pro

Personal vs Business Branding

The 4 Step System for Converting Followers into Buyers

Day 2 - Scale

Day 3 - Dominate

Testimonials

Frequently Asked Questions

How do I gain access to my ticket after purchase?

Once a ticket purchase is completed, confirmation is sent to the email you provided during checkout.

Where do I find the Zoom link to attend?

The Zoom link to attend the summit will be sent to you leading up to the event.

What do I get for purchasing a general admission ticket?

Access to all three days, speaker sessions, panel sessions, and pre-summit video teaser from Johann & Walt. Recordings of the summit are not included.

Do you have someone I can reach out to in support?

Yes, please reach out to us at [email protected] with any questions.

How do I sign up to be an affiliate?

You can sign up to be an affiliate by visiting https://unofficialghlsummit.com/jv

Every Strategy You Need To Launch, Scale, & Dominate Packed Into One Epic Book

What others are saying

"This book is a wake-up call ..."

"...for agency owners stuck in the hamster wheel. Johann Nogueira and Walt Bayliss deliver a no-BS blueprint for turning a GHL-powered agency into a scalable, sellable empire. It’s not about learning features—it’s about shifting your mindset from service provider to SaaS entrepreneur.." - Beant Singh | CEO, Extendly

"This book didn't let me sleep..."

"...or even enjoy my 20-hour flight from Sydney to Raleigh. As a multiple SaaSPRENEUR award winner, HighLevel Affiliate Commander, and CSM coach, I thought I had this SaaS game all figured out. Turns out, Johann and Walk just proved I still have a lot to learn. Game-changing insights on every page.." - Tim Sabir | GoCSM

"This book gets it right!"

"Nogueira and Bayliss understand something many business books miss: it's not about the tactics, it's about the mindset. The shift from 'service provider' to 'empire builder' hit me hard - that's exactly the mental breakthrough I needed to go from my early failures in Retail stores and China sourcing to building scalable and sellable assets." - Lachlan Bode | 8 Ventures, Multiple Exits | Founder THREEBRICKS, HELPR & NXAI

"A must-read ACTIONABLE plan!"

"Walt and Johann's heart for helping people, empowered by experience and expertise, has delivered an amazing step-by-step set of strategies to streamline operations using GoHighLevel (GHL) that "demands" attention. From automation to client management, through understanding the various leveraged models, these down-to-earth, fact-filled pages of gold nuggets will inspire. The biggest takeaway for me has been the smack in the face the message to "replace fragmented systems with a unified solution". That might sound simple, but when there are so many features, and new bright shiny objects in GHL, its easy to bounce from one to another rather than keeping to its core of an ALL-IN-ONE unified solution." - Your Name

Here's A Glimpse Of

What's Inside The Book

Chapter 1: Why GHL Is Different

  • "The best investment is in the tools of one's own trade." How integrated platforms like GHL aren't just tools—they're a foundation for long-term success.

  • The Platform Shift – Are You Building Your Agency on Bedrock or Shifting Sands? Why GHL represents a new era of streamlined, scalable, tech-enabled agency operations.

  • In the Vast, Often Treacherous Ocean of Digital Marketing. Agencies must choose: evolve with integrated systems or stay stuck in fragmented tech chaos.

  • More Than a Wave, It’s a Tectonic Movement: GHL enables a completely new business model—one more akin to a SaaS company than a service shop.

Chapter 2: The Empire Mindset

  • "The Empires of the Future Are the Empires of the Mind." Your mindset is the multiplier of your tools—small thinking kills big platforms.

  • The GHL Founder Mindset. It’s not about doing the work—it's about designing a business that runs without you.

  • Are You Building a Job or an Asset? If your business can't run without you, it’s a job—GHL helps you turn it into an asset.

  • Trading Hours for Dollars Is the Trap. Scalable systems are the key to long-term wealth—not working harder.

Chapter 3: The Brutal Truths

  • The GHL Graveyard – Littered With Broken Dreams and Churned Clients. 90% of agencies fail—not due to tech, but from poor strategy, positioning, and mindset.

  • “Success Is Not Final; Failure Is Not Fatal." The difference-maker isn’t the tool—it’s how you strategically implement and stay focused.

  • The Pitfall of Shiny Object Syndrome. Agencies get distracted chasing trends instead of mastering a niche—focus is the antidote.

  • Burnout from Underpricing and Overpromising. Charging too little and delivering too much kills momentum—learn value-based packaging.

Chapter 4: Technical Foundation

  • Laying the Technical Foundation. Your GHL empire needs more than ideas—it needs a structured buildout, starting with a clean system setup.

  • “You Can’t Build a Great Building on a Weak Foundation." Slapping tools together without a long-term vision leads to collapse. Architect your agency like a real business.

  • The Blueprint Before the Build. Before you automate anything, define your processes, map client journeys, and decide how every piece connects.

  • From Contractor to Architect. Stop hacking things together—start designing your GHL systems with scalability, simplicity, and service delivery in mind.

Chapter 5: Niche Down, Scale Up

  • Niche Down to Scale Up. The riches are in the niches. Clarity on who you serve accelerates everything—marketing, fulfillment, retention.

  • “Know the Customer So Well the Product Sells Itself." Deep understanding of your audience means less selling and more scaling. Your offer becomes obvious.

  • The Ocean vs. the Pond. Stop fishing in crowded waters. Go where your ideal client is underserved and position yourself as the only solution.

  • Specialize to Systematize. Focus allows repeatability. Repeatability leads to systems. Systems scale. It all starts with choosing your corner.

Plus 12 More Chapters!

  • Chapter 6: Crafting Your Irresistible Offer: The Domino Offer Stack

  • Chapter 7: Building Your Client Magnet Flywheel: Marketing & Lead Generation

  • Chapter 8: The High-Ticket Sales System: Closing Premium Clients

  • Chapter 9: The Service Delivery System: Standardization & Scale

  • Chapter 10: Building Your A-Team: Hiring, Training & Culture

  • Chapter 11: The Financial Engine: Pricing, Profitability & Cash Flow

  • Chapter 12: Strategic Partnerships: Expanding Your Empire Through Alliances

  • Chapter 13: Data-Driven Agency: Metrics, Analytics & Strategic Decision Making

  • Chapter 14: Scaling Your Agency: Strategies For Exponential Growth

  • Chapter 15: Building To Sell: Maximizing Your Agency's Value For The Ultimate Exit

  • Chapter 16: The Future-Proof Agency: Innovation, Adaptation & Legacy

  • Chapter 17: Your Empire Awaits: The Journey Is The Reward

Why Order Now

First To Ship, Last To Wait

Being the first to order means you're first in line! This ensures the best experience with access to:

  • Faster shipping

  • Faster support

  • First to get the strategies in your hand

The Unofficial Audiobook

Narrated by the authors, the audio version helps busy agency owners listen and level up with real strategies, real stories, and real results.

  • Build your GHL empire while you walk, drive, or work out

  • Get agency-winning strategies in your ears, anytime, anywhere

  • Success on your schedule

We've gamified the entire blueprint...

Run simulations of different strategies and have fun with your family or your team!

  • Turn real strategy into action

  • Experience real agency wins

  • Level up your agency

17-week live training course

Your guided through each chapter of the book with step-by-step instruction, real-world examples, and live Q&A. By the end, you’ll have a complete, actionable plan to launch, scale, and dominate.

  • Put the playbook into action—17 weeks of live, hands-on implementation

  • Don’t just Read It—Apply Every Chapter With Weekly Guided Training

  • Turn Principles Into Progress—Live Sessions to Help You Build as You Learn

Your personal agency guide

The Unofficial GHL Playbook AI Coach is your personal guide, programmed with all the strategies and insights from the book to help you apply each concept based on your unique agency journey.

  • Your Personal Agency Mentor—Powered by the Playbook, Tailored to You

  • Ask, Learn, Succeed—The AI Coach Guides You Every Step of the Way

  • Turn Insights Into Action—Let the AI Coach Track and Accelerate Your Growth

This event is organized and hosted by White Label Suite and is not officially sponsored by HighLevel Inc. While HighLevel has granted permission for this event, it is independently operated.

The organizers of this event are not employees, agents, or official representatives of HighLevel Inc. Any views, opinions, recommendations, or strategies presented during this event reflect those of the presenters and organizers only, and do not necessarily represent the official position of HighLevel Inc.

HighLevel® and the HighLevel logo are registered trademarks of HighLevel Inc. Reference to HighLevel and its products or services in connection with this event is made with permission but does not imply endorsement of this event or its content by HighLevel Inc.

For official HighLevel events, products, services, or support, please visit gohighlevel.com or contact HighLevel directly through official channels.

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BONUS #1

Digital Copy of The Unofficial Playbook For GHL Agencies

Get instant access to a digital copy of the book! That's right, you don't have to wait until the book reaches your doorstep to start implementing each strategy in your business.

About The Authors

Johann Nogueira and Walt Bayliss combine decades of entrepreneurial expertise as the co-authors of The Unofficial GHL Playbook. Johann brings over twenty years of marketing and technology experience, evolving from e-commerce to scaling a 100-person digital agency and founding Comet Suite/White Label Suite, while Walt's journey from washing cars at 15 led to generating $750,000 in just seven days and successfully exiting a webinar platform.

Together at Comet, their international software company provides lead generation and business growth solutions to thousands of clients worldwide, leveraging Johann's expertise in GHL systems and scalable marketing alongside Walt's customer-centric approach and disciplined persistence as a Tae Kwon Do black belt to deliver actionable strategies that help entrepreneurs build valuable business assets through this powerful platform.