A paperback copy of the book will be shipped to your doorstep. Included in the book are 17 chapters of game-changing strategies designed to help you step by step through your agency journey.

Just look at what others are saying about the book.

"My 20-hour flight from Sydney to Raleigh was supposed to be for sleep, movies, and nice food & drinks. Instead, Johann and Walk’s book kept me wide awake, scribbling notes like a madman. I’ve been in the SaaS game for years as a HighLevel Affiliate Commander and CSM coach, but this book humbled me. There’s always a next level." - Tim Sabir

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Review from Lachlan Bode - Serial Entrepreneur

"The real deal - success principles that actually work"

"after 30 years, 8 businesses, 4 failures, and one high 7-figure exit later - I know a few things what work and tons that don't.

This book gets it right!!

Nogueira and Bayliss understand something many business books miss: it's not about the tactics, it's about the mindset. The shift from 'service provider' to 'empire builder' hit me hard - that's exactly the mental breakthrough I needed to go from my early failures in Retail stores and China sourcing to building scalable and sellable assets.

Whether I was building our land development company or now scaling NXAI, the core principle is the same: build systems, not jobs. These guys nail that concept and show you exactly how to do it with GHL.

The frameworks are solid, but what I love most is how they emphasize conditioning your mind with success principles. As someone addicted to studying business and mindset, I can tell you - these patterns repeat across every industry. Master them once, apply them everywhere.

This isn't just another agency book. It's a blueprint for thinking like a real entrepreneur. If you embed these principles in your brain and actually implement them, you'll succeed. Period.

A great read - I Highly recommended."

- Lachlan Bode | 8 Ventures, Multiple Exits | Founder THREEBRICKS, HELPR & NXAI

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If you're using GoHighLevel and you're still stuck doing everything manually, read this book.

The UNOFFICIAL Playbook for GHL Agencies isn’t just about learning GHL. It’s about building a business that scales. Johann and Walt break down real strategies to go from freelancer mode to empire builder mindset with recurring revenue, systemised offers, and a business that doesn’t rely on you for everything.

It’s honest, practical, and full of lessons from people who’ve actually done it.

Highly recommend if you want to stop trading time for money and start using GHL to its full potential.

Josimara Hoffmann