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The Unofficial GHL Summit , The Empire Builder Bundle, and The Book
August 28th - 30th, 2025
Preregistration starts now
Tickets go on sale on August 20th, 2025
The Unofficial Playbook For GHL Agencies Book
Promoted During & After The Summit
Empire Builder Bundle
Promoted During & After The Summit
IMPORTANT DATES AND LINKS
Preregistration Starts: NOW
Tickets Go On Sale: August 20th, 8 am Eastern time [Early Bird]
Ticket Sales Close: August 27th, 11 pm Eastern Time
Proof Driven Results: CHECK! ✅
Because the Unofficial GHL Summit covers the complete lifecycle of starting, growing, and selling an agency - it relates to everyone in your audience
We've worked With Over 2500 Agencies
And got CRAZY Results... Your People Are Going To Love It!
We're Delighted to Introduce the "Unofficial GHL Summit" From Johann & Walt
This is your chance to join one of the most anticipated summits of the year and offer your audience a road map to launching their agency with a simple and proven method that's been battle tested with over 2,500 agencies!
PLUS - during this launch ONLY, your people will get a free account to our new AI-powered software, PROSPECT FALCON!
Suitable for everyone. From start out newbies to seasoned agency owners.
This proven system is broken down into simple steps, covered in the book. And when they apply and repeat, they may never have to worry their agency again.
Best of all, it's a proven business model that can be implemented quickly, causes no headaches and is something they can do with ZERO prior experience.
Day 1 Speaker Linenup
10 AM EDT: Walt & Johann
11 AM EDT: Matt Deseno
12 PM EDT: Rob Bailey
1 PM EDT: Dakota Routh
2 PM EDT: Alrick & Natasha
3 PM EDT: Sam Carlson
4 PM EDT: Panel: Sarah Cordiner, Kristin Lastrange, Starr Codd
Day 2 Speaker Lineup
10 AM EDT: Bryce Decora
11 AM EDT: Andy Audate
12 PM EDT: Anik Singal
1 PM EDT: Johann Nogueira
2 PM EDT: Ryan OConnor
3 PM EDT: Jonathan Mast
4 PM EDT: Panel: Jay-Cee Tan, Sherist Rodriguez, Bridget Bartlett
Day 3 Speaker Lineup
10 AM EDT: Timur Sabir
11 AM EDT: Paige Battcher
12 PM EDT: Joel Keddie & Lawrence Wong
1 PM EDT: Alok Ghandi & Pat Friedl
2 PM EDT: Domingo Silvas
3 PM EDT: Jason Rule
4 PM EDT: Johann & Walt
Why This Will Be A SLAM DUNK For Your People
SIMPLICITY
Cutting out the fluff, we offer a clear, manageable path to success. Ideal for those who have been overwhelmed in the past by other ventures.
SPEED
The teachings in this summit are designed to be quickly turned into action and when implemented, make big improvements to business growth and finances. FAST!
PROVEN
This summit is backed by real results and over 2500 agencies have been through the system already. Responsible for unlocking more than $50K MRR in 90 days for us and results for others in as little as hours!
LOW BARRIER TO ENTRY
No prior experience is required and we teach the skills in an easy to follow method, setting them up for long term success.
Proudly Introducing The Unofficial GHL Summit!
EVENT: The Unofficial GHL Summit
A three-day live event featuring the authors of the book, plus guest speakers! Use the taglines below with the social media posts to help promote it.
“Three days. Real insights. Real impact!”
"Get Inside the Minds Behind the Book – Live, Unfiltered, Unforgettable.”
"Beyond the Pages: An Exclusive 3-Day Journey with the Authors Who Started It All."
Every customer can enhance their Summit experience with additional resources available As An "Empire Builder Bundle," or individual purchase.
Retail: $797 Commission: $239
BOOK: The Unofficial Playbook For GHL Agencies
A physical copy of the book shipped to your referral's doorstep. This playbook holds the secrets the top 1% of GHL agencies use to launch, scale, and dominate in their industry. Use the taglines below to help you stack up sales.
"What the top 1% of agency owners know, delivered to your door.”
"Not just a book. An unfair advantage!”
"Success isn't digital. It's delivered.”
AUDIOBOOK: The Unofficial Playbook For GHL Agencies
Narrated by the authors, the audio version helps busy agency owners listen and level up with real strategies, real stories, and real results. Use the taglines below with the social media posts to help promote it.
“Build your GHL empire while you walk, drive, or work out—success on your schedule!”
"Get agency-winning strategies in your ears, anytime, anywhere.”
"Get agency-winning strategies in your ears, anytime, anywhere.”Make the process easier and better for your clients."
GAME: SaaS Empire - The Ultimate Agency Game
Retail $100 Comm.: $30
We’ve gamified the entire blueprint... Run simulations of different strategies and have fun with your family or your team! Use the taglines below to help you stack up sales.
"Turn Strategy Into Action: The Only Game That Grows Your Agency as You Play.”
"Ready, Set, Scale! Experience Real Agency Wins with the SaaS Game.”
"Level Up Your Agency—Play the SaaS Game and Master GHL Success!”
COURSE: The Unofficial GHL Playbook Course
This exclusive 17-week live training course guides people through each chapter of the book with step-by-step instruction, real-world examples, and live Q&A. By the end, they’ll have a complete, actionable plan to launch, scale, and dominate. Use the following taglines to promote the live course.
"Put the Playbook Into Action—17 Weeks of Live, Hands-On Implementation.”
"Don’t Just Read It—Apply Every Chapter With Weekly Guided Training.”
"Turn Principles Into Progress—Live Sessions to Help You Build as You Learn.”
COACH: The Unofficial GHL Playbook AI Coach
The Unofficial GHL Playbook AI Coach is your personal guide, programmed with all the strategies and insights from the book to help you apply each concept based on your unique agency journey. It remembers your conversations, tracks your progress, and gives you tailored support every step of the way. Use the following taglines to help promote the coach.
"Your Personal Agency Mentor—Powered by the Playbook, Tailored to You.”
“Ask, Learn, Succeed—The AI Coach Guides You Every Step of the Way.”
“Turn Insights Into Action—Let the AI Coach Track and Accelerate Your Growth.”
Lead Intelligence Software: Prospect Falcon
When customers purchase the Empire Builder Program—which includes all book enhancement products in one powerful package—they’ll unlock lifetime access to Prospect Falcon. This means they can supercharge their lead generation and agency growth with Prospect Falcon’s tools, forever, at no extra cost (not including the cost of credits). Use the following taglines to help promote the software.
"Unlock Lifetime Prospect Falcon—Yours Free with the Empire Builder Program!”
“Go All-In: Get Every Book Enhancement Plus Prospect Falcon for Life!”
“One Program, Endless Leads—Lifetime Prospect Falcon Access Awaits!”
TESTIMONIALS
What others are saying
"This book is a wake-up call..."
"This book is a wake-up call for agency owners stuck in the hamster wheel. Johann Nogueira and Walt Bayliss deliver a no-BS blueprint for turning a GHL-powered agency into a scalable, sellable empire. It’s not about learning features—it’s about shifting your mindset from service provider to SaaS entrepreneur.
Packed with hard-won lessons, real-world frameworks, and actionable strategies, it cuts through the noise and shows you how to build systems, create recurring revenue, and future-proof your agency. If you’re using GoHighLevel and not reading this, you’re leaving millions on the table.
My Verdict: A must-read for any agency owner ready to scale smart, not hard."
- Beant Singh
CEO, Extendly
"Real-world experience seeps through every page..."
"This book forces you to think bigger. It’s not about building a better funnel — it’s about building a better business. If you’re still selling hours, this will show you how to break free and scale with systems, assets and recurring revenue.
Don’t start a GHL agency until you’ve read this. Full stop.
Walt and Johann don’t just teach this stuff — they’ve lived it. This playbook is filled with hard-won insights from years in the trenches building agencies, software platforms, and scalable systems. That real-world experience seeps through on every page."
- James Tuckerman
Co-Founder B2B School
This event is organized and hosted by White Label Suite and is not officially sponsored by HighLevel Inc. While HighLevel has granted permission for this event, it is independently operated.
The organizers of this event are not employees, agents, or official representatives of HighLevel Inc. Any views, opinions, recommendations, or strategies presented during this event reflect those of the presenters and organizers only, and do not necessarily represent the official position of HighLevel Inc.
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